saffi karina

Saffi Karina is an international model, actress, and digital creator whose career blends global experience with genuine warmth. Born and raised in South West London, she spent several years living and working in New York, travelling worldwide as a curve model and building a strong reputation as a body confidence advocate. Her work is rooted in self belief, style, and modern femininity, values that translate naturally into brand storytelling. She brings experience, professionalism, and a clear understanding of how to represent brands with credibility and care.

She has collaborated with a wide range of leading brands including Fabletics, Revolve, Monica Vinader, River Island, Boux Avenue, Lotus Cars, H&M, Marks & Spencer, Vogue, Debenhams, and Elle. More recent partnerships include Clarins, Karen Millen, Penhaligon’s, and Renault. Her long standing presence in fashion and beauty reflects trust built over time with both audiences and brands.

Since returning to the UK, Saffi has begun a solo home renovation journey that has revealed another side of her creativity. This project has resonated strongly, attracting a new and engaged audience and opening doors with interiors brands keen to align with her taste and approach. Recent collaborations include Farrow & Ball, Sopwell House, Solidor, Carpet Warehouse, and British Fireplaces.

With 593K Instagram followers and consistently high engagement, Saffi offers brands both reach and real connection. Her content feels aspirational without feeling distant. At the heart of her work is a warm, relatable, and confident presence that mirrors the values many brands want to project. She brings products to life through personality, trust, and a lifestyle people believe in.